Public Training Marketing campaign on Entry to Reproductive Well being Care

In November, HHS launched a public schooling effort to speak the provision of free and low-cost reproductive well being companies, in addition to present data concerning privateness and the precise to entry these companies.  We’re emphasizing two essential messages:  1) ladies ought to make their very own choices about their well being care and a couple of) reproductive well being care is out there.

The marketing campaign was developed in response to President Biden’s Executive Order 14076, Defending Entry to Reproductive Healthcare Companies, which tasked HHS with sharing data with the general public about how one can receive free or lowered price reproductive well being care companies via HHS-funded clinics.  This Government Order was issued after the June 2022 Dobbs v. Jackson Girls’s Well being Group Supreme Courtroom determination on abortion.

We’re directing ladies to the federal web site, which incorporates data on contraception, medicine, abortion companies, and different preventive well being companies, in addition to essential info about privateness, rights related to reproductive well being care, and the way individuals with and with out medical insurance can receive reproductive well being care.

The marketing campaign features a 15-second video and a number of other static adverts designed to achieve low-income ladies of childbearing age from 18 to 45 years outdated.  We’ll attain these ladies through digital media platforms – together with Google Advertisements, Fb, and Twitter – in media markets in Arizona, Missouri, Pennsylvania, West Virginia, and Wisconsin.

Along with launching the general public schooling marketing campaign and offering companies via Title X clinics,  HHS can be dedicated to making sure the well being of all adolescents, offering prevention schooling and interesting youth via our Teen Pregnancy Prevention Program, and making certain entry to youth-friendly sexual and reproductive well being companies via our Title X Program.

Lastly, yow will discover extra resourcesto allow you to fight misinformation and disinformation about reproductive well being care from these two OPA-funded web sites: the Reproductive Health National Training Center and the National Clinical Training Center for Family Planning